Fans have their own ways of showing their devotion to their favorite artists. Oasis fans get the same haircut as lead members Liam and Noel Gallagher, while crowds at Chappell Roan concerts wear pink cowboy hats. 

Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign, launching in 6 markets around the world. Through colorful, eye-catching film photography & videos, the ads immerse viewers in the heart of fandom cultures for both world-famous and up-and-coming artists, including Chappell Roan, Doechii, Oasis, Olivia Rodrigo, Rosalía, Seventeen, and Turnstile.